Asis Cortés is the grandson of Don José, and the eldest son of Valentín Cortés. Asis grew up on his family's palenque in Santiago Matatlán, later studying design and marketing in Oaxaca City. In his twenties, Asis became a prominent figure in his family’s business, working as Casa Cortés, chief graphic designer. He created the iconic abstract imagery that would become synonymous with his family’s renowned mezcales. Asis also travelled the world as an ambassador of Casa Cortés, educating the wider world on mezcal, its ancient backstory and his family’s role in that history. Steeped in knowledge, Asis is well-known and respected in the global mezcal community for his spiritual and artistic approach to understanding and sharing the importance of mezcal culture.
In 2019, Asis and his father split from Casa Cortés, creating their own personal line of mezcales from Santiago Matatlán called Dixeebe. They have also partnered in Durango, Mexico to create Origen Raíz, a brand of mezcales which showcases the varied species found in this agave-rich state.
